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Mountain Dew’s branding has always captured its love for the extreme and has evolved to keep its daring nature alive. In the 1960s, PepsiCo purchased the rights to Mountain Dew and its history after acquiring their parent company, The Tip Corporation of Marion, and the rest is history. Following the soft drink’s inception, the name was trademarked in 1948.įrom then onwards, the Hartman brothers pursued bottling companies, one of which was the Coca Company which rejected their offer. Mountain Dew was originally a 19th-century slang term for moonshine. The Hartmans had a hard time finding a soft drink to mix with liquor in their locale, Knoxville, so they decided to make their own. Mountain Dew’s legacy harkens back to the 1940s when Tennessee bottlers Barney and Ally Hartman developed the drink as a mixer. The key to its success lies in the brand’s efforts to reinvent itself while staying true to its ‘Dew or die’ attitude. Today, it is one of the topmost popular soft drinks boasting an extensive flavor range with ample appraisal to back it up. Electric Apple is one of the first much earlier Franchise Exclusive flavors before the Franchise Exclusive flavors became a prominent staple of Mountain Dew's lineup in recent times.Looking for an updated Mountain Dew price guide? Mountain Dew burst into the soft drink scene over 80 years ago as a modest citrus-flavored drink.The first one was Diet Crave, the third being partly Green Label, the fourth being Thrashed Apple, and the fifth being partly Apple Cinnamon.

This flavor is the second Green Apple flavor of Mountain Dew.

Electric Apple is still available, while Extreme Pomegranate was discontinued in 2015. On July 9th, 2014, this flavor was renamed from "Apple Mountain Dew" to a new name, "Electric Apple." This Green Apple Dew flavor joined by a companion flavor, Extreme Pomegranate. In March 2013, it became available exclusively in Villa Italian Kitchen restaurants as a permanent flavor, named "Apple Mountain Dew" and consisting of regular Mountain Dew with a shot of Green Apple syrup. After that, the website was then taken down and was not re-launched ever since. Not long after, online communities (most notably 4Chan) began attacking/vandalizing the website due to lacking security, voting for vulgar and offensive names until they filled the top 10 list. It launched, which allowed fans to submit and vote for potential good names for this Villa Italian Kitchen restaurant-exclusive Dew flavor to use. In early August of 2012, an online naming contest campaign named "Dub the Dew" was announced. Villa Italian Kitchen describes it as " Mountain Dew Charged with Electric Apple."

Electric Apple is a Green Apple flavor of Mountain Dew and has a bright green look, having a comparable tasting flavor and color to that of Thrashed Apple.